We bring brands TastyGoodfulCooking LightEcolutionPrimulaCountry LivingParis HiltonPioneer WomanVon Dutch to life in the heart of the home.

From cookware and coffee to décor, storage and home fragrance, all designed, sourced and shipped to shelves around the world.

Explore the brands See how we innovate

One house.
Every room.

CookwareBakewareCoffee & TeaDrinkwareTabletopHome DécorCandlesStorageCutleryGadgetsElectricsTravel CookwareBakewareCoffee & TeaDrinkwareTabletopHome DécorCandlesStorageCutleryGadgetsElectricsTravel
0M+
Units produced every year
0
Years shaping the future of home
0+
Countries reached

We started in the kitchen. Now we’re in every room: the table, the pantry, the living room.

A house built one decade at a time.

1991

Epoca is born: Italian-made imports, family-founded.

1995

Primula launches, the first house brand.

2016

BuzzFeed’s Tasty debuts and becomes a viral retail success.

2021

Paris Hilton housewares launches. Glam goes home.

2026

The Von Dutch license is executed. An icon joins the house.

Design that makes you feel at home.

We design for the everyday moments and the everyday people that make a house a home.

Our story

Iconic names, made real.

Paris Hilton

A fresh, fun home collection from the queen of extra: cookware, countertop appliances and décor that are playful, photogenic, and built for real homes.

CookwareElectricsDécorGifting
Meet the brand
Von Dutch

An American fashion icon built on rebellion, individuality, and cultural disruption. Nostalgic, iconic, unapologetically loud, and now coming home.

Kitchen TextilesDrinkwareLifestyle
Meet the brand

Where our brands actually sell.

From mass to grocery to off-price, in store and online, our brands earn their place at the retailers consumers actually shop.

Walmart
Amazon
Ross
Kroger
Publix
Burlington
HomeGoods
TJ Maxx
Wegmans
Aldi
H-E-B
Meijer
Crystal Ball

Beneath the house hums an engine. Crystal Ball reads social, search and sales across 2.2M+ SKUs to tell us what the home wants next, then matches it to the right brand, the right shopper and the right retailer.

1,712
live bestseller lists monitored
840+
retail categories tracked
Step inside
Crystal Ball
Let’s make it feel like home.

Got a brand, a shelf, or an idea? The door is open.

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