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ECOLUTION

Here's the wonderful thing about family recipes. They're made with love, and enjoyed by many over the years, yet each new generation adds its own new touch, making the recipe fit just right for their life and times.
Fittingly, that's the story of cookware made by the Melzer family. It's a family recipe for over fifty years, and many of the original ingredients are still as appealing as ever. Like a commitment to quality - not just immediate quality, but long term quality, guaranteed.

And people certainly haven't lost their appetite for value. It's more relevant than ever, and more appreciated than ever. The Melzer family has been delivering it for decades.

And like any great recipe, it's been made with care and love - from the Melzer family to yours.

Now there's something new added to the pot - this generation of the Melzer family is proud to introduce a whole new generation of cookware: Ecolution.

Ecolution is a multi-tiered line of non-stick cookware that's 100% safe to use, made with far less impact on the planet.

Ecolution cookware is PFOA free, made with natural solvents that don't release harmful toxins into the home air. Customers have been asking for cookware they can be sure is safe for them and their families. Well, family takes care of family, and Ecolution cookware is the answer for cooks everywhere who just want to relax and enjoy cooking.
The cookware itself uses aluminum as the base material because it is easy to recycle. And speaking of recycling, a part of Ecolution's profits will be used for consumer recycling education and support of local community's recycling programs.

Ecolution plans to educate customers on how to recycle their cookware, and give them incentives to do it. The goal is that at least 10% of the cookware that is replaced by Ecolution gets recycled. Education will include messaging on packaging, on the company website, on blogs and through retail partners - as well as giving customers incentives to follow through and educate friends.

There's more great news regarding PFOA toxins: none are released during the manufacturing of Ecolution cookware. Going even further, Ecolution searched long and hard for a manufacturing partner who shared their green vision and ethics. Even if the cookware doesn't pollute the environment, Ecolution refused to work with a factory that was not properly disposing waste and debris.

It all adds up to a line of cookware that is very much in touch with it's customers and the planet.

Ecolution will be known as a trusted brand, family made by a family that cares - for families and cooks who care about their health and the earth. As such, every package will carry the following message: Cook well. Do good.

That's a family recipe we can all live with.